Posted on 30 May 2009 @ 8:27 am
I remember having a hard time trying to categorize this brand when I first introduced it in
January (see here). British designer Alex Pop calls her collection Bodywear, a term more
commonly associated with yoga or work-out clothes, but welcome to a whole new world!
Bordelle’s absolutely refreshing and equally innovative designs have won the praise of
major industry personage including Selfridges Director of Lingerie, Sebastian Manes
and Celebrity Stylist William Baker.
Bordelle is the newest and coolest addition to the Selfridges Lingerie department. Created
by London based designer Alex Popa, Bordelle is a niche and unusual concept in lingerie,
which Alex describes as Bodywear. The Bordelle aesthetic offers high fashion, directional
pieces that can be worn asunder or outerwear. Body conscious lines and a silhouette
bandaged by a mix of ribbons, fabrics and trims are the line’s distinctive signature.
William Baker who is Britney’s stylist, discovered Bordelle and thought it would be the
perfect choice for Brit’s show-stopping return to fashion form. Pieces from Bordelle will
be worn throughout her Circus tour and are also seen on Britney in the forthcoming
video for her controversial single, If You Seek Amy.
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